Collection: NEW TO HAMMER?

Welcome to Hammer Nutrition. Nearly 40 years of helping endurance athletes fuel smarter — no excessive sugars, no artificial ingredients, no unnecessary additives. Here’s where to start.

FREE 5 Secrets to Success Guide →  Shop Starter Kits →

Quick Start — Choose by Duration

The Core Principle: Fuel by Duration

• Under 3 hours: Complex carbs are your primary fuel. HEED combines hydration + energy + 6 electrolytes in one bottle. Add Hammer Gel for extra calories or higher intensity.
• Over 3 hours: Protein becomes essential to reduce muscle breakdown. Perpetuem (complex carbs + protein + healthy fats) is the go-to. Prefer to chew? Use Perpetuem Solids.
• Electrolytes always: Pair any fuel with Endurolytes to replace minerals lost through sweat — not just sodium.
• Recovery every time: The 30–60 min window after exercise is critical. Recoverite replenishes glycogen and begins muscle repair.

Drink Drinker or Water Drinker?

• Drink Drinkers — take most calories through sports drinks (HEED or Perpetuem); simpler, fewer products to carry
• Water Drinkers — drink plain water; take calories separately via Hammer Gel, Perpetuem Solids or Bars; more flexibility in heat

Read the full guide →

Not Sure Where to Start?

Starter Kits let you sample gels, drinks, electrolytes and recovery products before committing to full sizes — the easiest way to find what works for you before race day. Or download our FREE 5 Secrets to Success guide — Hammer’s proven fuelling philosophy explained in full.