Sponsorship Requests

Thank you for your interest in helping to promote Hammer Nutrition UK.

Please do not submit a proposal or request until you have completely read the appropriate page, are certain that you are eligible, and have provided all of the pertinent information.

The following requests will not be considered:

* Ineligible requests

* Early and/or late

* Those that do not contain the required information


Guidelines for submitting Hammer Nutrition Sponsorship Application 

While we would love to sponsor the thousands of interested applicants, our annual sponsorship budget will only allow a handpicked portion of elite Sponsored Athletes (SPA).

All SPA’s will receive the following: 

- Significant Discounts on all Fuels and Supplements 

- Product and Clothing allotments based on your eligibility 

- The opportunity to be featured in Hammer Nutrition’s Endurance News Magazine both in ads and in Athlete Highlights 

- You will be added to our Private Hammer Nutrition SPA Facebook Group 

- You will be featured on all of our social media forums 

- And much more...!! 


Before submitting your Sponsorship Application, please be aware that you will be required to abide by the following for the term of your sponsorship: 

- Online Presence: 

We ask that you maintain a great social media presence to help spread the word about Hammer Nutrition through Facebook, Twitter, Instagram, Pinterest, Your own blog sites, and many other online forums that discuss nutrition and training. 

- Athlete updates: 

Tell us what you’ve been up to! Action shot from each race you compete in (1MB+, Copyright-FREE) Product testimonials about your favorite Hammer Products Race reports 

- Athlete Referrals: Tell everyone about Hammer. Promote our products 

- To other Athletes 

- To Local Shops in your area 

You will receive 10% purchasing credit as a thank you for referring new consumer direct clients 

Essential Knowledge: Be in the know 

All SPA’s  are required to know about the basic Hammer Nutrition Products Endurolytes, Hammer Gel, Heed, Perpetuem, and Recoverite 

If you can teach someone how to use our products without assistance, you have the basic essential knowledge we are looking for! You should also have basic knowledge of these two Hammer Books: 5 Secrets of Success & How to Hammer (Product Usage Manual) 

Brand Representation: 

When to wear: 

We strongly encourage you to train in Hammer apparel 

We require you to race in Hammer apparel OR at least have our logo prominently displayed on your clothing, helmet, equipment, etc. 

Be a RESPONSIBLE and POSITIVE representative of your chosen sport: 

Being a top finisher is important and certainly something we hope you achieve, however, you are an "in the field" representative, and the image you portray is a direct reflection of us as well.


Individual Sponsorship Terms/Conditions:

We offer NO monetary (Cash) sponsorships: If you are seeking monetary support, DO NOT submit a sponsorship application. If sponsorship is granted, it will be for varying levels of product and clothing discounts and/or allotments. 

Conflicting Sponsorship: We require that you do not have a concurrent sponsorship with any other supplement or fueling company while being sponsored by us. If within your sponsorship we see that you are sponsored by another fuel and supplement company, your sponsorship will be revoked.

Order History: We prefer that you have an order history with us, buying directly from Hammer Nutrition or from one of our dealers. If you haven't used Hammer Nutrition products before, DO NOT submit a sponsorship request. If you purchase Hammer products from one of our dealers and not directly from Hammer you will need to call in and have an account set up, this way you will have a client number. 

All activity will be reviewed throughout the year. If you are not complying with our guidelines your sponsorship will be immediately revoked.


We only accept sponsorship requests via email and will not accept forms via postal mail or phone. If you meet all of the above criteria, please apply for sponsorship with your motivation to info@hammernutrition.co.uk

Once you have sent your request, you will receive a reply confirming that we have received your request. Our Hammer Nutrition Sponsorship Coordinator will respond with your acceptance or denial within 60 days after confirmation.


Race directors and event coordinators seeking event sponsorship should send in an Event Sponsorship Request. Event sponsorship requests will be replied to in the order they are received.

Please Note: Proposals for event sponsorship must be received a minimum of 60 days prior to the event. Also, you must have a current website so that we can verify your event.

Hammer Nutrition UK adds value to your event! 

Successful events are heavily dependent on the  quality of the fuels that you provide to your participants. We at Hammer Nutrition are experts at event support and fully understand this. Globally we've been sponsoring 3,000 events annually for over three decades, which is one reason why we never tire in producing the very finest fuels available. We're supremely confident in saying that if you want to see greater numbers of happy participants:

1) Fueling properly throughout the entire event

2) Not getting sick due to inferior, sugar-laden fuels

3) Successfully completing your event

4) Thanking you after the event is over

. . . you want Hammer Nutrition products there!

 1.)  Our main focus events :

  • Triathlons & Duathlons - Any length will be considered.
  • Road Cycling Events - Cycling events we will consider supporting on an individual basis are those that are 150 kilometers or longer and do not offer shorter distance options. Gran Fondos, Bike Tours & Races will be considered on an individual basis.
  • Mountain Bike Events- Races 3 hours or longer and / or 80 kilometers or longer.
  • Running Events- Ultra distance runs that are 50K or longer.
  • Paddle Sports- All will be considered on an individual basis.
  • Ultra Cyclocross- Will be considered on an individual basis.
  • Clinics & Camps - We are primarily interested in supporting cycling and triathlon specific camps, but all will be considered.
  • Open Water Swims- Will be considered on an individual basis.
  • Motocross -Will be considered on an individual basis.
  • Endurance Equestrian Events - Will be considered on an individual basis.


2) If we are unable to support your event, or if you desire to have more quantities of Hammer Nutrition product at your event than :

We're pleased to offer Hammer Nutrition products to you at greatly reduced, "event only" pricing. By providing Hammer Nutrition products to your race participants it allows them to enjoy the absolute highest-quality fuels available, enabling them to experience more success. When your event participants benefit, you benefit as well. . . it's an undeniable "win-win" situation!


  • If interested, please contact info@hammernutrition.co.ukfor more details.


3) If your event falls into a category outlined in #1, please read the information below :


Whether this is the first time you’ve requested sponsorship from us or we’ve been sponsoring your race(s) for years, we’re excited at the opportunity to possibly partner with you. Over the years our event sponsorships have grown tremendously so in order for us to continue to provide the service we strive for and that you expect, we need your help. Please read everything thoroughly!


This is what we can provide for your event:

HEED to be used on-course for your event

  • Hammer Nutrition banner(s)
  • Product brochures – For including in the goody bags, 1 per bag


In return for our product support, we respectfully ask the following of you:

  • That before you accept sponsorship from any other nutrition company, you inform us first so as to avoid conflict of interest issues.
  • That you please make sure goody bags are stuffed with our product samples and our product brochures. 
  • That our banner(s) is/are hung in a visible location at the race venue.
  • That our Hammer Nutrition “badge” logo* appears on the event website, hyperlinked to our site at www.hammernutrition.co.uk
  • Participant information, to include the name and email address of the individual participant. This will be used to send out newsletters and other information leading up and geared towards your event.
  • If you are producing registration forms/race materials and can include our logo on them, it would be greatly appreciated.
  • That any of the Hammer Nutrition logos* appear on event shirts if you are producing and providing them to race participants.
  • That Hammer Nutrition is mentioned as a sponsor via PA announcements at the race (if this is available).
  • Unless you are able to pick up your event products from our Distribution Outlet in England , you will be responsible for the shipping charge(s) for your donated order(s).


4) If what we can provide for your event is acceptable to you - remember that you can purchase more product, if desired, at deep discounts - and if you agree to our in-return requirements, please submit a request with your event information to info@hammernutrition.co.uk


IMPORTANT NOTE: Due to the high number of requests we receive; it is imperative that proposals for event sponsorship be received a minimum of 60 days prior to the event. Also, you must have a current website so that we can verify your event.



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