About Us
OUR COMPANY PHILOSOPHY
🏅 About Hammer Nutrition
Founded in 1987 by Brian Frank, Hammer Nutrition is a family-owned endurance sports nutrition company that provides natural, effective, and innovative products to health-conscious athletes around the world.
For over 30 years, we’ve stayed true to our mission:
“To create the highest quality, natural, and most effective products ever developed—while staying rooted in our principles, philosophies, and values for generations to come.”
🔬 What Sets Us Apart
Uncompromising Quality
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Products made in the USA in GMP- and SQF-certified facilities
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Only premium US/SA and European ingredients
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Free from harmful additives, sugar, and fillers
Product Integrity
Every product is research-backed and extensively field-tested before reaching you. If we wouldn’t use it ourselves or give it to our families, we won’t sell it.
Pioneering Innovation
From launching the first high-potency CoQ10 product to the first refillable energy gel flask, Hammer has consistently led the industry in performance nutrition.
🙌 Our Philosophy
Principles Before Profits
“We don’t make products we don’t believe in—no matter the cost.”
— Brian Frank, Founder
We don’t chase trends or profit margins. We chase performance and health—and we never compromise.
Education First
We believe an educated athlete is an empowered athlete. That’s why we provide comprehensive knowledge, guidance, and fuelling strategies—so you perform your best with confidence.
Service That Stands Out
We’ve built our reputation on 5-star service by treating every customer with fairness, honesty, and respect. You’re not a transaction—you’re part of the Hammer family.
🌍 Community Commitment
We actively support local events, charities, schools, and races because we believe in giving back to the communities we’re part of. Supporting small races helps the endurance sport grow from the grassroots up.
✅ Our Guarantee
Everything we do is backed by our 100% Satisfaction Guarantee:
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Products: Safe, natural, and performance-driven
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Knowledge: Proven, science-based fuelling protocols
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Service: Personal, responsive, and second to none
🔒 Certified Quality Assurance
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Products made in ISO and GMP-compliant facilities
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SQF Level 3 Certified (Hammer Gel) – the highest global standard for food safety
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Rigorously audited for safety, consistency, and transparency
“Quality isn’t something we say—it’s something we prove.”