ABOUT HAMMER NUTRITION
OUR COMPANY PHILOSOPHY
Picture: Brian Frank (Hammer Founder)
About Hammer Nutrition
Founded in 1987 by Brian Frank, Hammer Nutrition is a family-owned sports nutrition company dedicated to helping endurance athletes perform at their best through clean, natural, and scientifically formulated nutrition.
For more than 39 years, our focus has remained the same: producing premium products that support performance, long-term health, and recovery without compromising our principles.
Our mission is simple:
"To create the highest quality, natural and most effective products possible while remaining true to our core principles, philosophies and values for generations to come."
What Makes Hammer Nutrition Different?
Uncompromising Quality
Quality has always come before profit.
Every Hammer Nutrition product is manufactured in the USA in GMP and SQF-certified facilities using carefully selected premium ingredients sourced from the USA, Europe and South Africa.
We never use unnecessary fillers, artificial colours or low-quality ingredients simply to reduce manufacturing costs
Proven Product Integrity
Every product is developed using scientific research and extensively tested by real athletes before it reaches our customers.
Our philosophy is straightforward:
If we wouldn't use it ourselves or recommend it to our own families, we won't sell it.
A Tradition of Innovation
For nearly four decades, Hammer Nutrition has introduced products that have helped shape the endurance nutrition industry.
Our innovations include:
- One of the first high-potency CoQ10 supplements
- The original refillable energy gel flask
- Advanced fuelling systems designed specifically for endurance athletes
- Research-based nutritional protocols that continue to guide athletes around the world
Innovation has always been driven by better performance—not by following industry trends.
Our Philosophy
Principles Before Profit
At Hammer Nutrition, every decision begins with one question:
Is this the best product we can make?
We never formulate products simply to increase sales or follow the latest marketing trend.
Instead, we remain committed to producing nutrition that genuinely supports health, endurance and long-term athletic performance.
As our founder Brian Frank says:
"We don't make products we don't believe in—no matter the cost."
Education Comes First
We believe informed athletes make better decisions.
That's why Hammer Nutrition provides free educational resources, fuelling guides and practical advice to help athletes understand not only what to use, but why they should use it.
Our goal is to help every customer fuel smarter, recover faster and perform with confidence.
Service That Puts Athletes First
Outstanding customer service has always been one of our core values.
Whether you're training for your first marathon, preparing for an Ironman or tackling an ultra-distance cycling event, our team is here to help.
We treat every customer with honesty, fairness and respect because we believe lasting relationships are built on trust.
You're never just another order—you become part of the Hammer Nutrition community.
Supporting the Endurance Community
Hammer Nutrition is proud to support local races, endurance events, clubs, schools and charities throughout the UK.
We believe grassroots events are the foundation of endurance sport, and we're committed to helping those communities continue to grow.
Supporting athletes at every level has always been part of who we are.
Our 100% Satisfaction Guarantee
Everything we do is backed by our commitment to quality and customer satisfaction.
Premium Products
Natural, research-based sports nutrition formulated to support endurance performance and long-term health.
Expert Knowledge
Nearly four decades of practical experience combined with science-based fuelling advice.
Exceptional Service
Friendly, knowledgeable support whenever you need it.
Certified Quality Assurance
Every Hammer Nutrition product is manufactured to the highest quality standards.
Our products are produced in facilities that comply with internationally recognised quality systems, including:
- GMP (Good Manufacturing Practice)
- ISO quality standards
- SQF-certified manufacturing facilities
Hammer Gel is manufactured in an SQF Level 3 Certified facility—one of the highest internationally recognised food safety certifications available.
Every batch is carefully monitored to ensure consistency, purity and product safety.
Informed Sport Certified Products
Several Hammer Nutrition products are independently tested through the internationally recognised Informed Sport programme, providing additional confidence for competitive athletes.
Current certified products include:
- Endurolytes (4 Count & 120 Count)
- Endurolytes Extreme (3 Count & 120 Count)
- Endurolytes Extreme Powder
- Endurolytes Fizz
These products are regularly tested to help ensure they are free from substances prohibited in sport.
Quality You Can Trust
Quality is not simply a marketing claim.
It's the foundation of everything we do.
As athletes ourselves, we understand the importance of knowing exactly what you're putting into your body.
That's why we remain committed to producing clean, effective sports nutrition that delivers reliable performance with every serving.
"Quality isn't something we say—it's something we prove."
New to Hammer Nutrition?
If you're new to Hammer Nutrition and would like help choosing the right products for your training and racing, explore our Quick Start Guide.
It explains exactly which products to use, when to use them and how to build a simple fuelling plan for your next ride, run or race.