ABOUT HAMMER NUTRITION
OUR COMPANY PHILOSOPHY
Picture: Brian Frank (Hammer Founder)
About Hammer Nutrition
Founded in 1987 by Brian Frank, Hammer Nutrition is a family-owned sports nutrition company dedicated to helping endurance athletes perform at their best through clean, natural, and scientifically formulated nutrition.
For more than 39 years, our focus has remained the same: producing premium products that support performance, long-term health, and recovery without compromising our principles.
“To create the highest quality, natural and most effective products possible while remaining true to our core principles, philosophies and values for generations to come.”
What Makes Hammer Nutrition Different?
Uncompromising Quality
Quality has always come before profit. Every Hammer Nutrition product is manufactured in the USA in GMP and SQF-certified facilities using carefully selected premium ingredients sourced from the USA, Europe and South Africa. We never use unnecessary fillers, artificial colours or low-quality ingredients simply to reduce manufacturing costs.
Proven Product Integrity
Every product is developed using scientific research and extensively tested by real athletes before it reaches our customers. Our philosophy is straightforward: If we wouldn’t use it ourselves or recommend it to our own families, we won’t sell it.
A Tradition of Innovation
For nearly four decades, Hammer Nutrition has introduced products that have helped shape the endurance nutrition industry, including one of the first high-potency CoQ10 supplements, the original refillable energy gel flask, and advanced fuelling systems designed specifically for endurance athletes.
Our Philosophy
Principles Before Profit
At Hammer Nutrition, every decision begins with one question: Is this the best product we can make? We never formulate products simply to increase sales or follow the latest marketing trend. As our founder Brian Frank says: “We don’t make products we don’t believe in—no matter the cost.”
Education Comes First
We believe informed athletes make better decisions. That’s why Hammer Nutrition provides free educational resources, fuelling guides and practical advice to help athletes understand not only what to use, but why they should use it.
Service That Puts Athletes First
Whether you’re training for your first marathon, preparing for an Ironman or tackling an ultra-distance cycling event, our team is here to help. You’re never just another order — you become part of the Hammer Nutrition community.
Supporting the Endurance Community
Hammer Nutrition is proud to support local races, endurance events, clubs, schools and charities throughout the UK. We believe grassroots events are the foundation of endurance sport, and we’re committed to helping those communities continue to grow.
Our 100% Satisfaction Guarantee
Everything we do is backed by our commitment to quality and customer satisfaction — Premium Products (natural, research-based sports nutrition), Expert Knowledge (nearly four decades of practical experience), and Exceptional Service (friendly, knowledgeable support whenever you need it).
Certified Quality Assurance
Every Hammer Nutrition product is manufactured to the highest quality standards in GMP, ISO and SQF-certified facilities. Hammer Gel is manufactured in an SQF Level 3 Certified facility — one of the highest internationally recognised food safety certifications available.
Informed Sport Certified Products
Several Hammer Nutrition products are independently tested through the internationally recognised Informed Sport programme, providing additional confidence for competitive athletes. Current certified products include Endurolytes, Endurolytes Extreme, Endurolytes Extreme Powder and Endurolytes Fizz — regularly tested to help ensure they are free from substances prohibited in sport.
Quality You Can Trust
As athletes ourselves, we understand the importance of knowing exactly what you’re putting into your body. That’s why we remain committed to producing clean, effective sports nutrition that delivers reliable performance with every serving.
“Quality isn’t something we say — it’s something we prove.”
Ready to Fuel Smarter?
New to Hammer Nutrition? Start with our fuelling guide to find the right products for your training and racing — or browse the full range and get started today.
Fuelling Guide & Quick Start → Shop All Products →
Interested in sponsorship or supporting your event? View our sponsorship programme →
