ATHLETE SPONSORSHIP
At Hammer Nutrition UK, we receive a high volume of sponsorship requests from passionate athletes across the country. While we'd love to support everyone, our annual sponsorship budget allows us to select only a limited number of exceptional individuals who are fully committed to representing the Hammer Nutrition brand — on and off the field.
We're looking for athletes who “walk the talk”, embody our values, and actively promote Hammer Nutrition in their communities.
Try the Products Before You Apply
We strongly prefer sponsorship applicants who are already using Hammer Nutrition products. The best ambassadors are athletes who genuinely believe in what they're promoting — and that starts with personal experience. If you haven't tried our products yet, we'd encourage you to do that first.
Start with our most popular products used by endurance athletes across the UK:
- Hammer Gel – Fast-Acting Energy Gel — Clean complex carbs, no sugar spikes, easy on the stomach
- HEED – Endurance Sports Drink — Hydration, energy and electrolytes in one bottle
- Endurolytes – Electrolyte Capsules — Full-spectrum mineral replacement, not just sodium
- Recoverite – Recovery Drink — 3:1 carb:protein + L-Glutamine for faster recovery
- Perpetuem – Long-Distance Fuel — Sustained energy for efforts over 2–3 hours
Shop Best Sellers → FREE 5 Secrets Guide →
Sport Categories We Support
As an endurance brand, our main focus areas for sponsored athletes fall into these categories, listed in priority order:
- Triathlons & Duathlons — Any length will be considered.
- Road Cycling Events — All cycling events.
- Mountain Bike Events — Races 3 hours or longer and/or 80 kilometres or longer.
- Running Events — Ultra distance runs of 42K or longer.
- Paddle Sports — All will be considered on an individual basis.
- Ultra Cyclocross — Will be considered on an individual basis.
- Open Water Swims — Will be considered on an individual basis.
- Motocross — Will be considered on an individual basis.
- Endurance Equestrian Events — Will be considered on an individual basis.
*Please don't apply if your sport is not part of one of the above categories.
Explore our full range of Endurance Fuels →
Sponsored Athlete Benefits
If selected, you may receive:
- Exclusive discounts on all fuels and supplements
- Free product and clothing allotments (based on eligibility and stock availability)
- Featured exposure in our global Endurance News Magazine
- Spotlight on Hammer Nutrition UK's social media platforms
- Hammer branded merchandise, including water bottles and stickers
Sponsorship Terms & Conditions
Sponsorship is a two-way partnership. To remain in good standing, you must agree to and uphold the following terms:
1. Online Presence
- Maintain an active presence on social media
- Regularly promote Hammer Nutrition across platforms (e.g., Instagram, Facebook, Twitter, blog, forums)
2. Athlete Updates
- Submit regular updates on your training and racing
- Send copyright-free race/action photos (1MB+)
- Provide product testimonials and race reports
3. Referrals
- Promote Hammer products to fellow athletes, clubs, and retailers
- Receive a 10% purchasing credit for every new consumer you refer
4. Product Knowledge
- Be familiar with our core products: Endurolytes, Hammer Gel, HEED, Perpetuem, Recoverite
- Complete optional training (online or in person)
- Read and understand our educational materials: “5 Secrets of Success” and “How to Hammer” (Product Usage Manual)
5. Brand Representation
- Train in Hammer apparel whenever possible
- Race in Hammer apparel or visibly display our logo on kit, helmet, or gear
- Always represent the brand positively and responsibly
6. No Monetary Sponsorships
- Hammer Nutrition UK does not offer cash sponsorships
- Sponsorships are strictly product- and discount-based
7. No Conflicting Sponsorships
- You may not hold sponsorships with other supplement or fuel companies during your time with us
8. Purchase History
- Must be a current user of Hammer Nutrition products — this is a key requirement
- Products must be purchased directly from Hammer Nutrition or approved dealers
- Let us know if you purchase through a dealer instead of us directly
9. Annual Review
- Sponsorships are subject to ongoing review
- Failure to comply with our guidelines may result in revocation
Ready to Apply?
Thank you for your interest in joining the Hammer Nutrition UK team. If you're already using our products, love the sport, and are ready to represent a brand built on integrity, innovation and performance — we'd love to hear from you.
Send your application via our contact page. Please include:
- Your motivation, sport, event history and relevant background
- Which Hammer products you currently use and your experience with them
You'll receive a confirmation, and a Sponsorship Coordinator will respond within 60 days.
